As a Georgia State University M.A. in Mass Communication Candidate in the Public Relations Campaigns Course, I performed the following functions:
- Designed a Communications Campaign for Campus Talk Blog’s (CTB) social media relaunch.
- Refocused the company’s communication functions by recommending strategies and objectives to increase its audience.
- Facilitated group functions and managed research, information organization, and editing.
Below are examples of the tasks (listed alphabetically) completed during the course:
Branding: Designed branding tools (t-shirts, coffee mugs, ink pens, etc.) to expand organization’s brand recognition.
Communication Campaign: Formalized a plan to introduce CTB’s new social media and to strengthen its audience engagement.
Editing: Proofread and organized group’s final document for accuracy before submission.
Evaluation Kit: Produced an evaluation template for CTB to gage audiences and adapt to audience’s feedback for more appealing content.
Market Research: Investigated similar blogs to measure CTB’s presence in the industry and made recommendations for improvement.
S.W.O.T. (Strengths, Weaknesses, Opportunities, & Threats) Analysis: Surveyed CTB’s communication strategies and advised the company of current trends to improve it.